Our DNA Is Learning

We are integrators bringing together the best ideas, science, experiences, people, technology, research and innovations into custom designed, leadership development programs. We are global in our reach, and have helped organizations, from market leaders to start-ups in every business sector, to unlock their potential

“Agility: it rhymes with stability.”

(McKinsey & Company)

We aim to get organizations and people back in sync. We are all about unlocking potential to create business advantage.

There’s no such thing as talent and no known scientific cap to potential. Development is a question of understanding what to focus on, unleashing the right motivation and stimulation and then practice to the point of habit. Our name ’Mind3’, pronounced Mind Cubed, represents this expansion of what’s possible if we evolve our mindset.

What’s neuroscience got to do with business? A lot it turns out.

By translating and applying the research of the true drivers of human behavior, motivation, decision making and engagement we can blow up outmoded ideas that pervade organizational life about leadership. The science offers leaders the tools to truly build work cultures that drive results and engage their teams.

Where we Work

Headquartered in London, but with an eco-system of global associates, we have delivered coaching and leadership programs in over 60 countries across 6 continents, illustrated by the map below.

Within our affiliate network we have faculty on the ground in all continents, supported by world class project management who make working with us as effortless as possible. We aim to bring the high touch of a leadership development boutique, while understanding the importance of international scale.

Our Tribe

We’ve always done things a bit differently.

We are a community of independent, like-minded experts. We share a common passion for learning, neuroscience, strategy and a desire to change the trajectory of people’s potential. Our team are experts in their field as well as integrators: obsessed with bringing together the best ideas, people, technologies and approaches to create executive development experiences that drive results.

Our tribe is expanding as an eco-system. We love the innovations in the development field and draw widely from neuroscience, psychology, leadership research, performing arts and business thinkers.

Meet our team of Associates below.

Our partners include:
ACT, Advanced People Strategies, Antoons, Atiitya Training & HR Consultants, Consulting Skill, Design Syndicate, Evolve Assess, Fraser & The Alibis, Connected Potential, Light Mind, Live Case, Marie Zaiti Coaching & Consulting, Neuroscience for Business, Ososim, Parsons Talent Consulting, Persona Partnership, The Immersion Lab, The Pitch Doctor, Wild Fitness

Our DNA code:

Values matter a lot around here.  We are a virtual eco-system of independent practitioners, and yet we all subscribe to an ethos of:

Science is cool: It isn’t a good idea just because it feels right. Evidence based, peer reviewed science applied in a fun, artistic and stretching way. No junk science.

Disagree well: We invite stress testing of ideas because we know we all have blind spots. Speak your truth.

Curiosity matters: Let go of being right in favour of being curious. Life long learners more than subject matter experts. No-one can know it all.

Energize: #DeathToBoring. Positivity is contagious. Energize everyone you meet.

Potential is unlimited: Reject limiting thinking and behavior. Live by the truth that no limit to human potential has yet been discovered.

No jerks: Seriously, life is short. Don’t take yourself too seriously and be ruthlessly kind.

Alexandra Schneider


Alexandra has 15 years’ experience as a management consultant and leader on a national and European level for business coaching, talent management, management diagnostic and leadership development projects.
As ´HR manager executive development´ of an international logistics company as well as the ´head of global talent management´ of a global family owned company in the energy sector. She was responsible to consult strategically and coach their management teams through cultural change processes. For her, working on a global base and foster the intercultural exchange has always strengthened and encouraged her.
As a management consultant she has consulted and coached clients in the fields of management diagnostics and talent management to design and implement their individual initiatives: from American it-companies, Bavarian insurance companies, German major banks to intersectoral SME´s in Germany.
The diverse ways of looking at their challenges and their different company cultures requires a high adaptable consulting approach.
Alexandra’s firm conviction is that the value of organizations relies highly on their talents. To identify, to develop and to purposefully and successfully utilize talents, you need to have a thorough understanding of the organization and its strategic approach in order to apply tailor made talent management solutions.
As a business coach she believes everybody has talents: to identify your strengths, overcome your obstacles and support you on your individual way to your personal goals – that’s value based and effective coaching.
Fluent English skills
Runner, handball player, global traveller, theatre & modern art lover, author and actor.

Ali Tisdall

Founder and Coach

Ali Tisdall is founder and CEO at Mind3 Ltd, where she co-creates custom leadership development experiences for senior executive teams. She is a seasoned facilitator at the most senior levels with a deep level of senior operational and commercial experience, is published in applied neuroscience, and shares a passion for diversity & inclusion.
Ali has led leadership programs in over 60 countries worldwide over her career to date with clients such as adidas, GSK, Ericsson, Johnson Matthey, Lafarge Holcim, Legg Mason and CMS. She was formerly Head of Client Strategy at Korn/Ferry -where she also founded their Diversity & Inclusion approach. She co-founded the European region for Pivot Leadership Consulting, before founding Mind3.
Ali is a published thinker and frequent speaker on applied neuroscience to high performance, collaboration and gender inclusion. She has recently published ‘TEAM-UP’ model, the applied neuroscience of high performance teams. She holds an MBA and BA, is accredited in psychometric assessments with the British Psychological Society, an Accredited Coach and a Practitioner of Applied Neuroscience as well as being a Fellow of the Institute of Coaching of Harvard Medical School (2021). She is continuing her research and study of the field of neuroscience through HarvardX and into applied Artificial Intelligence at MIT.

Sam Hernandez Garcia

Coach and Faculty

Sam has 15 years' experience in behavioural capability transformation, with a particular focus in diversity, inclusion and belonging. She consults major global corporations on how to create brain-friendly cultures and has worked across financial services, family offices, FTSE100 and DJ30 companies, academia, startups, across EMEA. She is a guest lecturer at several Universities and Business Schools in the Middle East and Latin America.

A cognitive neuroscientist by trade, Sam holds an MBA from l’École Supérieure de Commerce de Paris, a Master in International Coaching from the World Coaching Organization (Helsinki), a Master in Cognitive Neuroscience and Biopsychology from the Universidad Autónoma de Barcelona and a Diploma in Applied Modern Psychology (London).
Her first-class multilingual communication and facilitation skills enable her to deliver in English, Spanish, French, Italian and Portuguese.

Her client portfolio includes: adidas, Arsenal Football Club, ABN AMRO, Coca-cola & DHL.

Andy Craggs


Andy Craggs has 20 years of experience in human resources strategy, talent management and organization development. His professional experience includes vice president level positions at the Wall Street Journal, Sony Pictures Columbia Tristar, Saatchi & Saatchi, The Walt Disney Company, and The Prudential.
Key skills included large-scale business transformation, global business development, culture change, executive coaching, and senior leadership development design and delivery. Since founding The Jump Network in 2006, Andy has designed and delivered organizational change and senior leadership initiatives for global multinationals including Apple, Google, Barclays Capital, M&G Investments, BBC, British Airways, Dyson, Red Bull, France Telecom, and Novartis.
Andy is also a program director at London Business School where he applies his global, cross-cultural commercial and consulting experience to assignments in French, Spanish and English.
Andy lives in London and holds a business degree in Finance and Economics.

Andy Longley


Andy Longley is co-founder and CEO at teamup.Inc and CEO at Psych-IO Ltd. He is based in Europe and Asia Pacific where he focuses on leadership development and assessment-based coaching.

Andy designs and runs custom leadership programs with senior executives around the world which provide measurable impact. He focuses on bringing the leadership insights from elite sports to business – a perspective he has built over a career in sports & performance psychology, as well as through his work with the military Special Forces.

Andy was previously an executive people leader with Zalando, Head of Talent for adidas Commercial and, prior to that, Head of Talent for Emirates airlines. Andy also served as a United Nations unarmed Peacekeeper in the Middle East where he gained first-hand experience of mission critical decision-making and leadership under extreme conditions.

A Kiwi national, Andy has lived and worked across 45 countries including living in 9 different world cultures. Andy’s early career focused on assessments, psychometrics and profiling for high consequence roles, before progressing into operational leadership positions. He has run programs for some of the world’s leading companies including IBM, adidas, Zalando and Emirates Airline.

Andy is a sought-after keynote and podcast speaker, bringing a fresh perspective of sports to change business and teams for the better. Andy helps apply these insights into the world of business in a simple and commercial way.
Andy has an MSC in Applied Psychology, is a registered business psychologist, an accredited coach qualified in a range of psychometric tools including teamup∞, Hogan, Saville Wave, the Cognitive Process Profile, NEO-PI, EPQ-R, Strengthscope, 16PF, EQI-2, MBTI & Cut-e. Andy had a successful sports career himself and is still a very passionate sportsman and adventurer who loves to bring that energy to others facing leadership challenges.

Annabel Parsons


Annabel Parsons has 20+ years global delivery experience of executive level assessment, and development, and leadership project design. She is a highly engaging Executive Coach, with her multiple interventions focus on developing leadership Capability at senior executive level.
She has an BSC in applied psychology, an MSC in Organizational Psychology, is Level A and B qualified and qualified on multiple instruments including: WAVE, OPQ, HPI, HDS, MBTI (i and ii), MQ, FIRO B, BIOS. She is CBC trained and is qualified as a practitioner of applied neuroscience. She has run leadership development practices at Korn/Ferry as well as Hedrick & Struggles.

Antoine Tirard

Coach and Faculty

Antoine Tirard consults with global companies in the areas of talent management, leadership development, transformation and change, strategic human resources and executive coaching. Fluent in both French and English, Antoine has extensive experience working with business and HR executives to help them build integrated talent management strategies, design and implement global leadership development programs, and increase leadership effectiveness to accelerate business results.
Antoine has consulted with clients in a wide range of industries, with leaders and teams across the globe. Current and past clients include Deutsche Post DHL, GSK, Imerys, LafargeHolcim, PPG Industries, LVMH and Estée Lauder.
Prior to consulting, Antoine was global head of talent acquisition and development at LVMH Moët Hennessy Louis Vuitton and global head of talent, learning, and organization development at Novartis. Under his leadership, both companies increased their senior executive bench strength and accelerated the development of their high-potential leaders. He also held human resources executive positions as vice president of HR of the animal health and eye care divisions of Novartis, and HR director at Clifford Chance.
Antoine has co-authored three books on careers, talent assessments and human resources management. He is a regular guest lecturer at Institut Magellan and INSEAD and speaks frequently at international HR and talent management conferences. Additionally, he is a Senior Fellow in Human Capital at The Conference Board, Associate Expert with the Cercle Magellan, and a member of the International Coach Federation (ICF).
Antoine received an MBA from INSEAD and a master’s degree in human resources management from Paris Sorbonne University. He is a certified coach from Marshall Goldsmith Stakeholder Centered Coaching and is accredited in the use of assessment tools such as Hogan Suite of Assessments (HPI, HDS, MVPI), MBTI, VOICES® 360º, viaEDGE™ Learning Agility and Insights Discovery.
Antoine lives near Paris, France with his wife and three children. An avid guitar player, he enjoys performing live gigs around the world with his long-time rock band.

Antonio Meza


Antonio Meza is an architect of vision. His passion is to support organizations to clarify and communicate their vision in a powerful and inspiring way. In order to do that, he uses different techniques of communication and training, from cartoon design, to speech craft, using storytelling techniques and a deep knowledge of symbolic language and mythology. Since his childhood in Mexico he used his natural skills as cartoon artist and storyteller to develop a career scriptwriting, and audiovisual media. After moving to Paris he trained in diverse techniques of personal and executive development. He has facilitated more than 250 workshops in cross-cultural communication and collective intelligence. As a passionate public speaker, he was awarded in 2015 European champion of the International Speech contest by Toastmasters.

Antonio has illustrated 10 books, including the three volumes of the "Success Factor Modeling" series by Robert Dilts, and more recently "Generative Consulting" and "Animer à Distance" (Facilitating remotely).

Antonio has travelled around the world with his work as a coach, facilitator, and graphic facilitator working for diverse clients like Louis Vuitton, Thales, Adidas, Sanofi, Airbus, and Deloitte. Antonio works in English, Spanish and French.

Antonio is based in Paris with his wife Susanne, his daughter Luz Carmen, and his cats Atreju and Ronja.

Björn Kälin


Based in Switzerland, Björn Kälin is a talented and engaging facilitator and coach. A passionate marketer, Björn led and managed projects in more than 30 countries on all continents over the last 15 years. His firm belief is that any company’s success is built on the strength of its people and how they relate to each other, with customers and with other stakeholders. In his extensive career in Marketing and Sales, he has headed global customer experience management and led a multinational team of performance coaches, managing significant change programs in a global organisation.

Björn is an International Coach Federation (ICF) accredited NeuroLeadership Brain Based Coach and is a member of the Neuro Leadership Institute (New York). With exceptional relational skills, Björn facilitates and coaches fluently in English, German, French and Spanish. He lives in Zug/Switzerland with his wife and two daughters.

Brett Blair


Brett Blair is based in Research Triangle Park, North Carolina and is a high-performance coach and organizational consultant. Brett helps executives improve performance at work while achieving well-being in their personal lives. Originally from Blue Springs, MO., Brett attended the University of Missouri where
he earned his BS-Industrial Engineering degree. He also holds an MBA-Finance from Tennessee State University and studied at Sophia University in Tokyo, Japan. Brett is currently conducting research on his doctoral dissertation toward a Ph.D. in Industrial/Organizational Psychology, with an emphasis on applied positive psychology.
Prior Brett was employed with 3M Corporation and Alcoa in a variety of executive leadership positions, including General Manager of Alcoa’s $200M automotive electronics division headquartered in Detroit, Michigan.
Brett has published two books, From Autopilot to Authentic and Living at the Summit, and is currently writing his next book, Busy is Bad.
Brett and his wife, Kim, live in downtown Durham, where they are active with their church and local community activities. Brett is the past president of the Rotary Club of Research Triangle Park, a member of the RTP Capital Angel Investment Group, a member of the Triangle Healthcare Executive’s Forum, the Association for Talent Development, the American Psychological Association, and the International Coaching Federation.

Chris Lee


Chris has over 20 years’ experience in Learning and Development and has been working as an independent leadership development consultant and executive coach for over twelve years. In the early part of his career he worked for several large multinationals and his last corporate role, prior to establishing his own business, was Global Head of Learning and Development for Pace Plc. He has a wealth of knowledge and experience in the field of Learning & Development including leadership, employee engagement, organizational culture and climate, high performance teams, leading change and contribution.
Chris grew up in Malawi and settled in the UK after completing his education. He has travelled extensively and currently delivers programmes in Europe, America and Asia. He is an experienced facilitator and rapidly builds rapport and connection with the groups he is working with. Chris has been delivering workshops online for a number of years as part of blended learning solutions and has been providing coaching either face-to-face of remotely for the last decade.
He is positive and energetic and sees the world as full of possibility and opportunity; there is always something to be gained from a situation. He is extremely perceptive of others and is very empathic. As a result, he is a great facilitator and an excellent coach, and his intuition and positive attitude are a great inspiration to those he works with.
Chris works across all organizational levels; from CEOs through to first line employees. He works with Board members both individually (typically as a coach) and collectively as a team working at a strategic level and/or facilitating team development.
Chris’s philosophy and approach are centred on creating and maintaining robust relationships with the individuals he works with. Fundamental to his style of working is treating people with respect and building a relationship founded on mutual trust to enable rich open dialogue and learning.

David Briggs

Design Co-Lead

David Briggs specializes in the field of collaboration between individuals, teams and organizations. His work is informed by over 20 years of consulting with organizations undertaking large integrations and change projects.
More recently, David has been working with senior leaders to help improve collaboration between organizations in complex supply chains, and between functions and business units in matrix structures. He is the inventor of The Collaboration Game®, a simulation designed to reflect the competing priorities of a typical business and help develop the mind set and skills necessary to collaborate effectively.
David is a Program Director at both London and Ashridge Business Schools and was one of the founding partners in CCL’s organizational leadership practice. In his private practice, David has recently supported the Talent Academy with adidas in Europe and has worked with clients such as Nestle, Swarovski, BP, BG-Group, Standard Chartered Bank, ABN AMRO, Dyson, AMEC and many other leading organizations. He has also worked in the not-for-profit and public sectors, assisting the NHS and local government to improve collaboration.
David travels extensively, working in the US, Australia, Asia and the Middle East, dividing his time between consulting, coaching and leadership development.

Derek Thompson


Derek Thomson is a Leadership Consultant and Executive Coach with over 30 years’ experience in leading and developing people, gained across the private, public and voluntary sectors in operational, executive and board level positions.
Derek’s involvement in designing and delivering leadership development interventions stretches back to the early 1990s and his expertise ranges from leading international corporate change programmes which have touched thousands of employees to coaching and mentoring private individuals, ranging from Board Directors to “high potentials”.
Derek’s clients over the last decade range from multi-sector global corporations and Government departments to SMEs and private individuals, principally across the UK and Europe but also in the USA and South East Asia. Clients include:
Barclays, BlackRock, BP, Deutsche Post DHL, Ericsson, GSK, Heineken, Johnson & Johnson, Kraft Foods, Lloyds Banking Group, Marks & Spencer, National Australia Group, Mazda Motors, Thomson Reuters, NatWest Group, Standard Life and Whitbread.
Sector experience includes Energy, Financial Services, Pharmaceuticals, Logistics, Automobiles, Telecommunications, Retail & Professional Services.
Prior to becoming an Executive Coach and Leadership Development Consultant, Derek spent over 20 years in a global Corporation, holding senior and executive management positions in a diverse range of areas. Notably, Derek was, for 6 years, a member of the Global Executive Leadership team and led over 500 employees as Operations Director of an award-winning Client Service Business. Derek also served as a Non Executive Director of a multi-million turnover public sector Charitable Trust for 5 years, including 2 years as Chairman.
Derek was a Partner with Pivot Leadership between 2013 and 2015, is a Fellow of the Chartered Institute of Personnel and Development, holds a Diploma in Coaching & Mentoring and accreditations and experience in various assessment tools and instruments.
Derek lives near Edinburgh, Scotland, with his wife and two daughters.

Suman Nair


Suman Nair is a certified leadership coach and facilitator based in India who has deep experience within various Organizations contributing to Learning and development/Organizational Development. In the last 15 years she has served more than 400 companies in Change Management and Leadership development, through her coaching and facilitation work.
Suman's strength lies in understanding the behavioral dimensions of work and enhancing people effectiveness. She is best known for her facilitation skills using the Group Coaching model and her debriefing of observed behaviors. She has delivered many programs for Leadership and functional teams using outbound methodology.
Suman is a TISS graduate, (Tata Institute of Social Sciences), with 20 years of experience in strategic and operational capacities to ensure organizational effectiveness. Having worked with industries ranging from Pharmaceuticals, Manufacturing, Retail, Construction, Service, IT / ITES, etc.
Suman is a recipient of the Learner Catalyst Award, "Role Model and Exemplary Leader in Learning and OD" from Trainers' Forum. She has been recognized as one of the six top women achievers, 2015 by "WonderWoman.in (an India Today Portal).

Emma Ferrier

Projects and Operations Director

Emma specializes in projects and operations, bringing clarity and simplicity to complex business processes and client projects. A natural at managing global projects and dynamic stakeholder environments, Emma is an agile team player who loves to step up to new challenges.

Emma epitomizes efficient flexibility - a powerful combination she developed in her early career at McKinsey & Company and Korn/Ferry International. She has worked on a wide variety of initiatives, from the London Olympic bid to the launch of a hat-making company.

Jen Wrigley


Jen is an executive coach and leadership development facilitator with a passion for adventure. Having spent 10+ years in-house coaching and developing leaders in global tech, media and sports & fashion companies, she now works for herself coaching and developing leaders and teams in a variety of sectors from global brands to UK tech startups.
Jen’s love of adventure is reflected in her diverse background (Music degree, 3 years living in Japan, and part-way through a Psychotherapy Masters) and this informs how she approaches leadership development and growth. Her philosophy is to blend and balance psychological theory with creative experimentation and tangible tools all tailored to each person. Leaders she’s worked with describe her as innovative, practical, challenging, open-minded and inspiring.

Katie Heywood

Graphic Designer

Katie is a graphic designer with a background in Architecture. She has a high attention to detail and a diverse skill set, producing high quality graphical content across multiple platforms.

Katie’s skills have allowed her to travel and work around the world, collaborating with clothing brands, business start-ups and water sports companies. Katie is currently based in Copenhagen, finishing her MSc in Architecture, specializing in robotic-led design.

Parisa Khadem

Associate Project Manager

Parisa is an associate project manager and moderator with Mind3 and believes that nurturing exceptional leaders within organisations not only enhances the bottom line but generates positive ripples that contribute to a better society.

With a wealth of experience gained in both the private and public sectors, Parisa possesses a rich store of expertise in managing a variety of leadership development interventions.

Her project management prowess spans multiple industries, including E-commerce, non-profits, petrochemicals, retail, pharma, postal, insurance, and business services. Parisa is dedicated to ensuring the smooth delivery of both virtual and in-person programmes, ensuring they provide engaging and transformative experiences. She has experience in on-site coordination and excels as a skilled moderator for virtual webinars and workshops.

Maia Rapkin

Senior Project Manager

Maia specializes in the delivery of blended learning programs. She has over 20 years’ experience and works to implement large scale training, culture change, employee engagement, coaching and leadership development programs. Maia’s clients have included CMS, Fujitsu, Royal Bank of Scotland, Barclays, Novartis and AstraZeneca.

Marie Zaiti


Marie started her career as an asset manager in Munich, then in Milan, before moving to a management consultant role in 2012 based out of Brussels. Since then, she has worked across the globe with both national & multi-national organizations as an executive coach, a strategic and organizational consultant, a facilitator and a trainer. She is also a social entrepreneur, and she trains and supervises other coaches.
Marie is fluent in English, French, German, Italian and Dutch. She has worked and/or lived in: Belgium, Brazil, China, France, Germany, Italy, Luxemburg, Portugal, South Korea, Spain, Switzerland, UK, and USA.
She holds a law degree from the Université Libre de Bruxelles (Brussels - BE), an LLM in International Law from the University of Westminster (London - UK) and a Master in Real Estate from SDA Bocconi (Milan - IT). She is also a certified coach from Columbia University (New-York - USA). Marie has further been trained in intercultural communication, conflict management, competitive & cooperative negotiation, goal mapping, burn-out prevention, narrative practices, transactional analysis, coaching supervision, cancer coaching, psychopathology, and creative journaling approaches. She is also a DISC and an NBI profile trainer, and a Process Communication Model (PCM) certified trainer and coach.
Marie brings all her know-how, creativity, enthusiasm, and expertise wholeheartedly in helping leaders having more impact individually, and through their teams and stakeholders, to deliver outstanding and focused business results.
Organizations Marie has worked with include : Barry-Callebaut, Besix, BPW, Brussels Airport Company, Coca-Cola, CRI Paris, Degroof Petercam, EACA, Edmond de Rothschild, EPFC, Iteos, JA Europe, LaSalle, Nestlé, Proximus, Sanofi, SAP, Solvay, Suntory, UBS, UNESDA.

Mark Dodsworth

Experiential Faculty

Mark Dodsworth is internationally recognized for his innovative approach to the empowerment of people through the language of percussion, music and dance. In 1994 he co-founded RedZebra Global, a Social Enterprise that has offices in the UK, USA and South Africa and has worked in over 70 countries in 6 continents.
Mark has a very unique ability to design and facilitate highly impactful events and has presented globally in numerous work environments and conferences, business schools and boardrooms. Using a dynamic toolkit of rhythm, music and creativity to actively engage, excite & empower people in communities and companies.
An experienced Creative Director, Facilitator, Master Trainer, Mark has designed and delivers hundreds of experiences around the world that focus on Creative Leadership and Innovation. With a particular interest in gender balance and a wealth of experience in both Personal, Corporate and Community Development, Mark is known for his ability to enhances human performance in life, in business and on stage. Currently based in Madrid, Mark is working on his Spanish fluency and is a whole brain thinking trained coach.

Mike Griffiths


Mike is part of the Mind3 team and over the last 30 years has designed and led professional development to over 450 organizations.

Originally, he was a professional violinist and pianist but he wasn’t very good and found that through his own struggles to understand how to perform at a high level he was better able to coach others.

Mike now focuses on high performance and organizational breakthroughs; combining the neuroscience and psychology of personal performance with organizational development. He loves using music as an analogy for high performance bringing in string quartets, jazz bands, choirs and orchestras to demonstrate how great teams think and work together and asking executives to join in and free their inner musician.

He has coached many executives to become consistently top performing leaders of high performance cultures using novel learning situations ranging from experimenting in chemistry labs, performing Shakespeare in a theatre on Broadway, building spaghetti towers, learning magic and working at a Michelin starred restaurant.

Whilst working at Mind3, Mike is a part time faculty at Cambridge University’s Moller Institute for Executive Education and is a Fellow of the Institute of Coaching at Harvard Medical School.

Steve Apps


I’m married, I have one daughter, I mostly work virtually from a little office I built in my garden in 2007. I have a Spiderman picture in my background which some people love and some think is frankly ridiculous. My daughter seems to have figured out what I do. She says ‘he helps people be better at what they do’. Well, she usually prefaces that with ‘he’s annoying’!
Here’s what I got up to in the last couple of weeks, in no particular order and missing out some confidential bits and some boring bits.
Changed a US based leader’s life by encouraging her to wear a less intense energy if she wants to improve her ability to listen
Changed another US based leader’s life by hypothesising that his negative narrative about his work circumstances was keeping him in a never-ending cycle. I also helped him reflect on the question ‘what might cause the cycle to break?’
Hosted a controversial Global webinar with 200 guests on Lesbian, Gay and Bi-sexual rights whilst supporting the panelists to be as impactful as possible
Facilitated a Global two-hour virtual learning session for Key Account Managers on how to present their growth strategies to their trade customers impactfully and virtually
Gave content and visual impact feedback to four solicitors from a UK family law firm who I am supporting to create some short authentic promotional videos for distribution on social media
Connected with three leaders from Central Asia who are attending a programme I’m running soon, so that we can hit the ground running
Attended two presentations at the Association for Business Psychology Virtual Conference, one on Diversity & Inclusion, the other on Behavioural Economics
Delivered a networking session at the same conference, building support for a Business Psychologist Certification programme
Had a meeting with two members of a planning committee who would like to invite me back to host a global conference dedicated to the philosophical teachings of George Gurdjieff
Had a powerful meeting with a Denmark based coachee and his manager, to summarise the work we had done and garner continued support for the agreed plans and actions
Prepared for a three-day virtual training programme that I’m facilitating next week with participants from across EECA
Watched 7 days in Entebbe whilst clocking up some miles on my cross-trainer
Rode around a nearby park and drove to a nearby forest with some friends, to hit the mountain bike trails
Read an online Mountain Biking Magazine and searched dreamily for a new bike
Listened to Ludovico Einaudi’s new album on repeat
Read Talking to Strangers on Audible
Tried to eat relatively well
Encouraged my daughter to watch The Social Dilemma
Slept roughly 8 hours each night

Yan Martin


Yan Martin is a strategic advisor that specializes in the fields of leadership coaching, team building and corporate culture. His years as a senior executive give him a perspective and ability to bridge leadership concepts to the practicality of creating sustainable growth. He believes that leaders that need to be emotionally, mentally and physically fit to become a true competitive advantage for companies.
Yan’s work is dedicated to helping individuals, teams and organizations fully tap into their purpose and develop the skill sets required to lead with fortitude. Through personal and professional experiences, he developed a deep belief in the importance of a more human leadership approach as the foundation to a flourishing performance culture. His relatable approach aims at developing holistic wellbeing that will help people operate from a place of mindfulness, collaboration, transparency and resilience.
Over the last 20 years, Yan has held numerous senior executive roles in which he led teams in the fields of strategic planning, brand communications, product management, creative direction and sales. He started his career in Montreal (Canada) at The Hockey Company before moving to Reebok’s world headquarter in Boston (USA) where he served as global head of brand communications. Prior to fully dedicating his time to his current consultation career, he served as a member of adidas’ senior European leadership team in Herzogenaurach (Germany). Over the years, he has been praised for his authentic leadership style defined by a strong strategic vision, collaborative team building philosophy and non-political “getting things done” approach.
Yan’s passion for healthy living is undeniable and he practices what he preaches. He holds a BBA in Marketing and International commerce from HEC Business school in Montreal. He has attended various executive education programs at Harvard Business School and has participated in Brown University’s mindfulness-based stress reduction program (MBSR). He also has coaching certifications from USA Hockey, Hockey Canada and CrossFit.
He is married with four children and currently lives in Boston.

“People will forget what you said, people will forget
what you did, but people will never forget how you
made them feel.”

(Maya Angelou)

Our Ideas

We love to debate the topics that matter and are frequent speakers and published authors on leadership related subjects.

We invite you to browse our articles and videos, which are shared at no cost, but use is restricted for personal development purposes only. Any reference in articles, programs or professional use is only permitted with prior Mind3 written authorisation.

Us not Them:
COVID-19 Lessons from the Brain Lab

April 9, 2020


November 18, 2019

A point of view on leadership development

November 18, 2019

Why bad scores might be good for development

November 18, 2019

The seven and ten virtues of learning

November 18, 2019

CEO: Now that you mention it

November 18, 2019

Strategy acceleration: Where’s your blindspot?

November 18, 2019

Our Clients

Our clients range from global market leaders to small disruptive start-ups.

All are undergoing transformation where people are the key enabler of their success. We are proud to have advised some of the world’s leading brands including Fortune, DAX and FTSE 10, 50 and 500 market leaders.